Millennial’s Driving Fair Trade Recognition In Atlanta
According to MaryEllen Molyneaux, President of the Natural Marketing Institute (NMI), “consumers want accountability, responsibility and sustainability from the companies with which they do business.” This could explain why 59% of consumers now recognize Fair Trade Certified labels on the products they purchase.
What does Fair Trade Certified mean?
According to Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, Fair Trade products are quality products that improve lives and protect the planet. Fair Trade Certified™ products were made with respect to people and planet. Their rigorous social, environmental and economic standards work to promote safe, healthy working conditions. They also protect the environment, enable transparency, and empower communities to build strong, thriving businesses. When you choose products with the Fair Trade label, your day-to-day purchases can improve an entire community’s day-to-day lives in Atlanta.
Why is Fair Trade Awareness Growing?
Attributed largely to Millennials is the growing awareness of Fair Trade. They are also interested in aligning themselves with products that promise to make a positive difference. Studies by NMI and Fair Trade USA estimate that 65% of Millennials recognize Fair Trade Certified labels. 40% of the general population look for proof of social claims when purchasing products.
What Does This Mean for Your Atlanta Business?
By 2025 it’s estimated that 75% of the workforce will be Millennials. Plan for the future and help the planet now by offering Fair Trade coffee in your Atlanta break room and offering Fair Trade beverages and snacks in your Atlanta vending machines and micro markets. Keep in mind that although the demand is growing there is still a lot of growth to go through. (It may not be practical to go 100% Fair Trade).
Fun products to start exploring: Honest Tea, TCHO chocolate, Kashi Go Lean Bars, Annie’s Organic Cereal
For more information on Fair Trade products to offer in your break room call your Atlanta vendor, Southern Refreshment Services at 770-239-6482. While you’re on the phone make sure to ask us about the ways we give back to our community.